“There is nothing as powerful as a mother’s love, and nothing as healing as a child’s soul.” – Unknown
With four daughters, four sons, and a stepson, Katrina Harrison is not short on kiddos offering input. “My design inspiration comes from all over, but hearing my daughters’ opinions – and trust me, there are a lot of them between four daughters – helps too,” she joked.
Harrison recently launched Hooked on Lace Denim, a new small shop for distressed and tie-dyed denim. “Hooked on Lace Denim was started just a few months ago. I have been making denim for my daughters for a long time but never for sale. I had only sold bracelets in the past,” she explained. “I think I am most proud that I have finally found the courage to step out of my comfort zone and try to help support my family in a new way.” Harrison initially selected the name Ems Gems, a reference to both her family and her jewelry-making past, before landing on Hooked on Lace Denim. “The shop name Ems Gems comes from my youngest daughter’s name, Emery. My oldest daughter, age 11, actually came up with it and it stuck.”
Hooked on Lace Denim has already started releasing ready-to-ship jeans and denim shorts embellished with acid wash, lace, colorful fabric swatches and rhinestones in a variety of sizes for littles. “My favorite tie-dye design will always be the rainbow colors,” Harrison shared. “After that would probably be a combination of red, white and blue because, you know, America.” And, as a new shop, Harrison maintains a short turnaround time and competitive pricing for her custom creations. “I hope Hooked on Lace Denim will stand out as a shop that holds customer service as a top priority above all else,” she shared.
The shop also allows Harrison to collaborate creatively with her girls. “I love distressing denim and enjoy all the fun my daughters and I have sitting around the table laughing while I am working.” In fact, if Harrison was not designing, she would simply be doing her other very important job: “I would just be a mom, I guess. I have never thought of myself as anything other than mom.”
Support the new Hooked on Lace Denim and join the shop’s VIP Facebook group here, where Harrison has been actively posting photos of her decorated denim (plus, keep an eye out for the open brand rep search). Use the code EMERY10 to save 10% off your next purchase. Thanks Katrina!