“My goodies, my goodies, my goodies / Not my goodies!” – Goodies, Ciara
I found MommyGoodies while searching for small shop custom accessories to fill the boys’ Easter baskets this year and shop owner Ashlee Villanueva personalized a cuff for my oldest. “I do custom orders to fit almost any request. This could be custom snapback hats, bracelets, cuffs, visors, headbands, sunglasses and more,” said Villanueva. “Also, there are items in the shop that I hand paint, like dinosaur necklaces, jewelry boxes and treasure chests, cuffs and visors.”
Villanueva started MommyGoodies in 2016 and slowly found a niche in the small shop community. “I started my shop a few years ago because I am a stay at home mom and I’ve always loved fashion,” she recalled. “So I put two and two together – kids and fashion – and that became MommyGoodies.” Since opening, Villanueva has picked up plenty of “goodies” knowledge. “I wish I knew what I know now when I opened up my shop,” she laughed. “MommyGoodies has evolved in more ways than one. A few examples are the variety of listings offered, paying attention to what people are seeking, and the more personalization, the better! With that being said, MommyGoodies has more listings and personalizing options than ever.”
Listening to feedback from her customers has paid off and the shop now focuses on stylish mommy-made accessories for littles. “I feel kids have such big imaginations and love lots of color. And, sometimes kiddos like to wear all sorts of fun accessories that maybe an adult would not,” said Villanueva. “This makes designing for little ones never boring and always evolving.” She finds design inspiration everywhere. “I always have fun new creations on my radar. It could be from a movie, an outfit, a theme, color, holiday, something I would like for my child but can’t find in stores, etc.” I am a big fan of the checkered toddler sunglasses and colorful charm jewelry, but the shop’s top selling goodies are actually Villanueva’s pom socks. “These are knee high socks with handmade removable poms at the top. Since the poms are removable you can switch up the poms to match any outfit. These can be any color, theme, or combination of colors.” I bet you want the goodies / Bet you thought about it…
What goodies are coming next to MommyGoodies? “Who exactly knows? That’s what’s fun about doing this business,” Villanueva joked. “There is constantly new stuff being added and sometimes the surprise is the best part.” Check out all the fun accessories in the MommyGoodies Etsy shop and in the shop’s VIP Facebook group here. Plus, use code VIP15 to save on your next purchase. Thanks Ashlee!