Hair scrunchies have come full circle since Carrie Bradshaw famously uttered that “no self-respecting New York City woman would be caught dead running around Manhattan in a scrunchie.” “I wanted to bring scrunchies back because it gives older women a reason to feel young again, reliving their childhood perhaps,” said Emily of small shop Top Knot Bae. “It is a trend that came back and the younger girls are loving it just as much as we did.” I mean, who doesn’t love a good messy mom bun accessory?
Based in Charleston, South Carolina, Top Knot Bae specializes in trendy scrunchies and hair ties, decidedly more high-style than their 1990’s predecessors. “While I was on maternity leave from work and I needed a hobby, I came up with the idea of making scrunchies and it became a passion for me,” Emily recalled. “I think the shop name Top Knot Bae means girls putting their hair up with my scrunchies and just being awesome.” Her throwback hair accessories are gentle on hair as a ponytail holder but also sufficiently stylish to be worn as a wristband. The shop features colorful fabric prints from local craft stores and Emily regularly accepts custom orders as well. “My favorite style is the ‘You’re a Sunflower’ print,” she shared. “It is also my best seller!” The super cute hair ties are perfect for all ages and practical for every day use.
Emily launched Top Knot Bae in May 2019. “Most shops use sewing machines to create their products. However, I hand make all of my scrunchies with love,” she shared proudly. “I have been getting a lot of great feedback over the past month and I even made over my sales goal and got to know a lot of people through Instagram.” Emily has also learned valuable lessons about running a new small shop. “Before having this shop, I was going through postpartum depression and this was definitely an outlet for me. One challenge I face day to day is dealing with all different types of customers, but the shop has made me open up to people and I have made a lot of friends so far.”
Top Knot Bae recently released a new collection of Mommy and Me turbans named after Emily’s newborn daughter, Skyla. Pick out your own popular ponytail holder on the Top Knot Bae Etsy shop here and follow the shop on Instagram for updates on new shop drops. Plus, use the code “thankyou1” to save 10% on your next purchase. Thanks Emily!