Jessica Fish is trying to fill a void in the small shop marketplace. “I love bringing out fun colors and graphics to my designs,” she explained. “So many shops I have seen these days – and this is by no means a bad thing, I order many items from different shops – are only one color. With Sassy Magnolia, there are plenty of different designs and lots of color!”
Launched recently in September 2019, the California-based Sassy Magnolia features contemporary graphic t-shirts in adult and kiddo sizes. “I had all these different ideas that I have not necessarily seen in other shops. They are things that I would like to see on shirts, as well as other things I would hope others would like. Throw in a little sass, and it makes it extra fun,” Fish exclaimed. Determined to show off her creativity through graphic design, Fish quickly landed on the shop name Sassy Magnolia. “Sassy Magnolia is a mix of a few things. I have always been told I have a bit of a sassy side, so I knew the name of this business needed to have a mix of that in it,” she laughed. “The magnolia has many different meanings, but the one that stood out to me was ‘joy.’ I want to bring some sassy joy to my customers with the designs I make.” Fish’s favorite design to date is the mom-centric “Chaotic Masterpiece,” which comes in a few different styles, but she prefers the flowy t-shirt. “I just enjoy playing with different colors and fonts. The font all depends on what the design is going to say. Sometimes I like to add a graphic in to add a little pop. I am always open to creating new designs that the customers might ask for.”
Fish is also a military wife and committed to supporting other similarly situated spouses. “I love to make new and fun designs that are catered to military wives and kids,” she said. “As military families, we tend to look for other military spouses that are selling certain goods before we look to larger companies. We are this small community. We understand the struggles there might be to move around every few years and want to support each other in our endeavors.” For now, Fish is ready to see where Sassy Magnolia takes her. “I hope to see us evolve into a brand that is well known and loved by many customers. I constantly have new ideas popping into my head for new designs, and I can’t help not adding them to the shop,” she exclaimed. “We already have a number of different items in the shop and I can’t wait to start working on new designs too! You can definitely count on them to be sassy and fun, and definitely have lots of color.”
Support the new Sassy Magnolia shop by liking its Facebook page here and check out current designs on Fish’s shop site.