Run About Clothing’s signature apparel designs are the “Hoodsies,” the popular hooded baby bodysuits with coordinating print leggings. “I recently added ears to the hood this past year and the level of cuteness is practically unbearable,” squealed shop owner Amanda Williams. “But, honestly I love variety more than anything and enjoy coming up with new adorable designs and sharing them with my customers.”
There is no shortage of adorable designs on the Run About Clothing website. I personally love the spring bunny dresses and “gnome sweet gnome” hooded tank. “I have always placed a great importance on creating and designing clothes that are meant to be played in. Clothes that will survive childhood adventures and be comfortable and fun at the same time,” said Williams. “I really do love the colors found in minimalist aesthetics and a lot of European designs as well.” You might never guess that the shop originated from William’s early attempts at handcrafting cloth diapers for her own littles. “Back in 2016, I started looking into cloth diapering in order to save money for our family. My husband knew that I had done a lot of sewing in the past and he encouraged me to look into making them,” Williams recalled. “Because I had never made diapers, I started with making some cloth wipes and sold those. I took that money and went to buy some fabric from our local thrift store. I continued to reinvest and buy more supplies with everything I made until I was running a full-fledged business. When I was talking with my husband about a name, we kept coming back to clothes that kids can ‘run about’ in and the name just stuck.”
Williams has spent the last year reinventing herself and the shop. “I was hospitalized last year after the birth of my youngest and the shop was put on hold for much of the year. This summer, we are revamping the entire business,” she shared. Two things that remain consistent, however, are Williams’ quality of workmanship and her commitment to supporting small businesses on every level at Run About Clothing. “For example, even the thread that I use on my machines is higher quality than the thread that is typically used. It is designed to stretch with the garment to help avoid popped seams,” she explained. “I source all my fabric from small businesses that print their designs to withstand multiple washings and adventures without fading. I topstitch my neckbands and many other seams so that even after washing, it will not have that ‘handmade wrinkled look’ that so many items get. I also only buy my fabric and patterns from other small businesses and I really enjoy getting to know these fellow business owners, knowing that I am not only supporting a small business, but ones that are run by good people.”
What other new things can small shoppers expect from Run About Clothing? “Keep an eye out for weekly releases of new, limited edition designs and more giveaways and collaborations,” Williams teased. “Plus, I am working on my YouTube Channel and offering sewing tutorials, sew-alongs and live chats for those that want to learn to sew themselves or even start their own business. I believe we only grow by sharing, so I love sharing what I have learned with others.” Join the shop’s VIP Facebook group for updates on all the new releases and check out the ready to ship section of the Run About Clothing website here.